Former Walgreens merchandising guru to take Massage Envy wellness retailer to 'next level'

SCOTTSDALE, Ariz. - Massage Envy on Monday named Joseph Magnacca CEO. Former CEO Dave Crisalli will continue to serve the business as a member of its board.

 

Magnacca most recently served as CEO RadioShack. Before joining RadioShack, he played a key role in the development of Walgreens Boots Alliance flagship and prototype stores across its Walgreens and Duane Reade banners. 

 

"I am truly excited to join this terrific business," Magnacca said. "Massage Envy is a pioneer and leader in the wellness space. The leadership team, our franchisees and the Massage Envy community have done an outstanding job in developing the brand. I look forward to leading the team as we position the business for future and further success."

 

"I care deeply about Massage Envy and look forward to supporting its continued success from a different vantage point," Crisalli said. "Since we started Massage Envy in 2002, we set out to help consumers feel their best by providing convenient, affordable massage and skincare services, which was something no one else was doing. Since then, we have delivered over 100 million services. I believe Joe is the right choice to lead Massage Envy to its next level of growth."

 

Massage Envy believes total body care is an integral part of everyone's well-being journey. Through its innovative membership model, the company enables customers to utilize massage and skincare services as a regular part of their lives rather than as a luxury or only on special occasions. The Massage Envy franchise system has grown to more than 1,100 locations in the United States, and recently surpassed the milestone of delivering more than 100 million massages and facials to its members and guests.