Fresh & Easy celebrates Earth Day, brings back bag giveaway

EL SEGUNDO, Calif. In celebration of Earth Day, Fresh & Easy announced it is bringing back its popular reusable bag giveaway, which will run this year for a full week from April 14 through April 22 for customers who spend $20 or more.

The bag giveaway is part of a broader initiative Fresh & Easy is rolling out to increase the use of reusable bags by customers, the supermarket chain said. To ensure reusable bags are available to all customers, stores offer several different bag options, including one for 99 cents.

In related news, Fresh & Easy also announced it has reduced the amount of plastic in its 24-pack Fresh & Easy Pure water bottles. The new Pure bottles are designed to use 50% less plastic compared with the average plastic 1/2 liter bottle. The bottle is easy to handle and is designed with a contoured shape to offer a perfect combination of function, design, and environmental consideration.

"Fresh & Easy's commitment to the environment is not just about reducing our carbon footprint, but also about saving money that we pass along to our customers," said Roberto Munoz, Fresh & Easy director of neighborhood affairs. "From concrete floors, to sky lights, to building LEED certified stores, everything we do is intended to keep our prices low, while also helping the environment."