Fresh & Easy launches Eatwell

EL SEGUNDO, Calif. Fresh & Easy launched Eatwell, a new line of nutritious products to help customers manage their diets without compromising taste.

All Eatwell products contain no more than 25% of the daily values (based upon a 2,000 calorie diet) for calories, fat, saturated fat and sodium. The products also carry front-of-pack nutritional labels, which are designed to simply communicate the nutritional value of the product to customers. Building on the success of Fresh & Easy's kitchen range, the company launched 17 new Eatwell products made fresh in the company's Riverside, Calif. kitchen. Fresh & Easy already is planning to expand the range with additional products to hit stores in the near future.

"Customers asked us for products with less sodium, calories and fat and we listened," said John Burry, chief commercial officer for Fresh & Easy. "We created a range of items designed to make it easier for customers to eat well without compromising on flavor. With products like mojito shrimp and sweet chili chicken, we're building on the huge success of our kitchen items and helping our customers more easily manage their diets."