Fresh & Easy opens three new stores in California

FRESNO, Calif. A regional supermarket chain announced the opening of four new stores.

Fresh & Easy said Thursday it is opening three stores is Fresno, Calif., which will revive the city's downtown area. These openings are the first in decades, the company said. While one store opened Jan. 14, the other two will follow next month, specifically, Feb. 3 and Feb. 24.

"Fresh & Easy is excited to be a part of the revitalization of downtown Fresno because everyone deserves access to fresh, wholesome food at affordable prices," said Fresh & Easy CEO Tim Mason. "We are thrilled at the wonderful reception we have received from our new neighbors in this wonderful community."

Fresh & Easy has also made it a priority to lessen its impact on the environment – on average, Fresh & Easy stores use 30% less energy than a typical supermarket and utilize technologies like solar tracking skylights, automatically dimming lights, and LED lighting. Fresh & Easy recycles or reuses all its shipping and display materials and uses environmentally-friendly trailers to transport food. The company is a pilot member of the LEED Volume Certification Program and has invested in a 500,000-sq.-ft. solar roof installation on its distribution center in Riverside, California.

Fresh & Easy operates stores in Souther California, Arizona and Nevada.