Fresh Step takes next step in kitty litter

OAKLAND, Calif. -- The makers of Fresh Step are debuting a new product that blends kitty litter with Febreze.

New Fresh Step with the power of Febreze doesn't just mask odors, it eliminates them for 10 days, guaranteed, according to the company. It is the first and only litter to feature Febreze. 

New Fresh Step with the power of Febreze provides long-lasting 10-day odor control and leaves behind a fresh, clean scent. It also locks in liquid and odor with Fresh Step's ClumpLock Technology, making it easier to scoop. And now it has a lower dust formula for cleaner surfaces and clearer air.

"Fresh Step with the power of Febreze was created to make both cats and their owners happy by making odors vanish," says Nick Meyer, director of marketing, pet products. "By partnering with Febreze, Fresh Step created a litter worth celebrating."

New Fresh Step with the power of Febreze is available in Odor Shield, Multi-Cat, Extreme and Lightweight Extreme litter and is available in grocery, pet specialty, mass merchandise and drug stores nationwide.