'Fright Aid' coupons help shoppers save

CAMP HILL, Pa. To help customers get their spook on for less this year, Rite Aid is offering in-store “Fright Aid” coupons worth more than $30 off select merchandise including Halloween and fall seasonal goodies.

Smart shoppers can also use their Halloween receipts dated Oct. 17 or earlier to earn additional savings of $5, $10 and $20 gift certificates through Rite Aid's Rake in the Savings program. Details are available at www.riteaid.com.

"We know many Americans are a bit spooked this year by all the gloomy economic news," said Bryan Shirtliff, SVP category management at Rite Aid. "But we also know that Halloween is a fun time for many to bury their worries and dress up as someone – or something – else."

In the past, Saturday holidays such as this year's have meant increased interest in attending or hosting Halloween parties, Shirtliff adds. The National Retail Federation predicts the average Halloween shopper will spend $56.31 with total holiday spending reaching $4.75 billion.