Friskies brand celebrates online cat capers
ST. LOUIS — Cat videos equate to massive popularity, at least by the Internet's viral-content standards. Friskies, a brand from Nestlé Purina PetCare, celebrated the best of the best at its awards gala, "The Friskies."
The public had the opportunity to vote on their favorite videos from Aug. 11 to Sept. 8 at TheFriskies.com. Twelve finalists of "The Friskies" gathered in Los Angeles to find out which kitty would snatch the coveted title. Notable YouTube figures The Fine Bros., Grace Helbig, Zach King, Will Braden and Jesse Wellens were on hand to present the awards. Friskies announced four category winners, as well as a grand prize winner.
The category winners were:
Funny: Cat vs. Flipflop starring Buddy, Palm Coast, Fla.;
Res-cute: Cat and Baby Play Peekaboo starring Howie, Liverpool, Ohio;
Epic: How Bob Gets His Exercise starring Bob, Atlanta; and
Strange: Dumpster Kitty starring Cole and Marmalade, Tampa, Fla.
The Dumpster Kitty video nabbed the grand prize spot. In addition to the cash and bragging rights, Friskies awarded select cat-shelter organizations across the country with 250,000 total cans of Friskies wet cat food.
Visit TheFriskies.com to watch the winning videos.