Friskies, Pet Acoustics develop cat tracks

ST. LOUIS — A cat food brand has partnered with a company that develops music specifically for pets.

Friskies and Pet Acoustics said they will create six musical tracks that inspire cats to play. Two of the tracks, Friskies Paws for Treats and Friskies Purrfect Day, feature elements of percussion made by Friskies toys, food and treats, while also including stimulating frequencies that inspire a playful response in cats. As part of the partnership, Friskies will release two new tracks quarterly now through June 2012, which exclusively will be available online at Friskies.com.

"Partnering with Pet Acoustics was a natural fit for Friskies," Friskies assistant brand manager Alison Coburn said. "We're always looking for unique ways to enhance cat play. Friskies recently created tablet games and phone apps for cats; and now we're adding music. It's one more way Friskies can help encourage people to try new and easy things to enhance their cats' playtime."