Fruth Pharmacy to provide digital audio Rx labels

POINT PLEASANT, W. Va. — Fruth Pharmacy has unveiled new technology to make prescription label reading easier for the visually impaired by partnering with AccessaMed to bring a special prescription label into all 26 Fruth Pharmacy locations.


AccessaMed’s prescription bottle has helped bridge the gap for the visually impaired and other patients that have difficulty reading a label by providing a digital audio label that will speak to the patient.  The label permanently adheres to the prescription bottle or package. A patient pushes a button on the new electronic label and instructions for taking the medicine will be provided to the patient in a clear and robust voice. The digital audio label does not require expensive or complicated reading systems for users. The printed label will also continue to be on the prescription bottle for caregivers or others offering assistance.


“We saw a need in the community with several of our patients,” stated Tim Weber, Fruth Pharmacy VP of pharmacy. “We started researching a way to resolve this issue to help visually impaired patients with medication adherence.  Persons unable to read or understand printed text will also find this technology beneficial.  AccessaMed™ helped us fill our communities’ needs.”