Gain announces 'Music to Your Nose' event

CINCINNATI — Gain detergent, a brand from Procter & Gamble, announced that it will give attendees of this year's Essence Festival a scent-filled experience with Gain flings! "Music to Your Nose," which will take place inside P&G's My Black is Beautiful booth at the Ernest N. Morial Convention Center.

Visitors will receive samples of Gain flings! and have the chance to enter to win raffle prizes, which include tickets to the Essence Festival Main Stage concerts. Also in attendance at the booth will be reality television stars the Braxton Sisters, who will take photos with fans and tweet from behind the scenes.

“There is no other musical weekend that inspires quite the same joy and excitement that Essence Festival does,” said Diana Banuelos, P&G brand manager for Gain. “This is the perfect opportunity to engage with our African-American Gainiacs and introduce them to our best Gain ever, Gain flings! laundry pacs. We’re very excited to be here.”

Gain flings! are available in both Orignal Scent and Moonlight Breeze for a suggested retail price that ranges from $4.49 for a 14-count bag to $21.49 for a 90-count tub.