Galderma unveils 'real women' campaign

FORT WORTH, Texas -- Galderma is debuting three new direct-to-consumer creative campaigns designed to educate consumers, drive local practice success and support its leading aesthetic brands Dysport and Restylane Silk.



"At the heart of these campaigns is the insight that women want subtle, natural-looking results from aesthetic treatments that allow them to stay authentic and true to themselves," said Alisa Lask, VP, U.S. Marketing, Galderma Aesthetic & Corrective. "Galderma is helping educate consumers by showing that real, relatable women embrace the benefits of our injectable brands, confidently and without apology."

Each campaign tells stories of everyday women who have acted on their desire to look their best. The campaigns, which feature unretouched photography, will be supported by significant print, digital and co-op advertising investments:

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  The Dysport Don't Freeze Me campaign speaks to the many women who want to lose their frown lines between the eyebrows, but don't want to lose themselves. It appeals to real women who just want to enhance their look – not change it completely.


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  The Restylane Silk Living Lines campaign recognizes that, as women age, enjoying the pleasures of everyday life can cause the skin around the mouth to form unwanted lines. Whether it's time spent in the sun or even just smiling, every line tells a story. The Living Lines campaign speaks to women who've done a little living but are ready to smooth those lines with results that look natural.


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  The Restylane Silk Get Real campaign uses bold humor to acknowledge that when it comes to lip enhancement, many women fear the "puffed up" look. While they'd love fuller lips, they want results that look natural. The campaign lets women know that subtle, beautiful results are possible.

The campaigns include rich, interactive content about the real lives of the women featured in the advertisements who describe their journey and share their before and after results.