Garnier names Tina Fey as new skin care spokeswoman

NEW YORK — Garnier USA, a subsidiary of L'Oréal USA, has named Tina Fey as the new spokeswoman for Garnier skin care. Fey, who has been the face of Garnier Nutrisse hair color since 2011, now expands her relationship with Garnier in a new advertising campaign launching in April.

 

Fey's endorsement will span the entire Garnier Ultra-Lift skin care line, including moisturizers, serums and eye products. The campaign will focus on a line of new anti-aging products, including Ultra-Lift Transformer, an anti-age skin corrector that fights wrinkles while restoring firmness, and Ultra-Lift Anti-Wrinkle Firming Night Cream, a natural, pro-retinol formula that continues the battle against aging as you sleep.



"Tina Fey has been an enormous success for us," stated David Greenberg, president of Maybelline New York, Garnier and essie. "Tina's personality, beauty and approachability resonate with our consumer and we are thrilled to keep her in the Garnier family."



The campaign debuts to consumers in April, with the launch of national TV and print advertising across major media outlets.