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Giant Eagle adds foodperks! retail, grocery discounts to its fuelperks! rewards program

11/10/2008

COLUMBUS, Ohio Giant Eagle on Thursday launched foodperks!, a new loyalty program that enables customers to earn discounts on regular supermarket purchases, including over-the-counter medicines and beauty supplies, simply for pumping gasoline at the retailer’s GetGo fuel stations. The program, which is expected to compliment the already popular fuelperks! program, is currently being rolled out to the Columbus market.

As part of the loyalty program, consumers earn a 1 percent discount on future grocery purchases for each 10 gallons of fuel pumped at GetGo locations using the Giant Eagle Advantage Card.

“Foodperks! is the perfect complement to our popular fuelperks! fuel rewards loyalty program, maximizing savings on both groceries and fuel,” stated Giant Eagle Senior Vice President of Marketing Brett Merrell.  “Simply by pumping GetGo fuel into your vehicle, you earn discounts on your purchases at Giant Eagle – even when you are redeeming fuelperks! discounts.”

The rewards are cumulative up to a 20 percent discount at a single visit, and like fuelperks! rewards, are electronically tracked on the Giant Eagle Advantage Card. Any foodperks! savings beyond the 20 percent maximum are saved for a later supermarket trip, and is automatically tracked via the Giant Eagle Advantage Card.

Foodperks! discounts will apply to nearly all purchased items, with a few exceptions such as government-regulated items, gift card purchases, alcohol and tobacco, state- and federally-funded prescription programs, prescriptions paid via third party co-payments, postage stamps, lottery tickets, money orders, entertainment tickets, or other items prohibited by law. 

Gasoline purchased without hitting the 10-gallon threshold is carried over to the next purchase.

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