Gillette Clear Gel Deodorant celebrates NFL Season kickoff with 'Training Tracks' music video
BOSTON — Celebrating the end of NFL training camps and the start of the regular season, Gillette Clear Gel Deodorant today released “Training Tracks,” an all-new music video that uses the sounds of athletes training to create a one-of-a-kind musical experience.
Developed in conjunction with Gillette Deodorant’s “Built for Training” program, the music video features corner backs Champ Bailey and Kayvon Webster of the Denver Broncos, running backs BenJarvus Green-Ellis and Giovani Bernard of the Cincinnati Bengals and former Notre Dame offensive guard Mike Golic, Jr., training in the gym to create a musical track.
Academy Award Winner Michel Gondry directed the shoot, and it features a track conceived by Phil Mossman, formally of LCD Soundsystem. “Training Tracks” is the intersection of technology, sound and athleticism, and provides an artistic take on what it really takes to train like a pro. The music experiment was produced at the Ocean Way Studios in Hollywood.
All five athletes participated in Gillette Deodorant’s “Built for Training” program this summer, a six-installment web series on nfl.com/builtfortraining that looked at some of the toughest elements of NFL training camp through the eyes of hopeful rookies and their seasoned mentors. “Training Tracks” marks the conclusion of training camp and the web series, and the kickoff of a new NFL season.