Gillette debuts first body razor

With “manscaping” on the rise, Procter & Gamble’s Gillette brand has created the new Gillette Body razor, the brand’s first razor designed for bodies.

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It features a rounded head designed for total body comfort, three lubricating strips and an anti-slip grip for greater control, even in the shower.



To complement the launch earlier this year, the brand developed a series of “How To Shave...” YouTube videos, arming men with step-by-step instructions, tips and tricks on how to properly and comfortably shave their chest, groin, armpits, back and head.