Gnawin' Forever positions itself as a new kind of chew toy

MEADVILLE, Pa. — Ainsworth Pet Nutrition has expanded its Better Than treat brands to include an interactive chew treat and toy for dogs.

New Gnawin' Forever is an edible treat held between a virtually indestructible, refillable and reusable housing unit that encourages dogs to use their canine teeth instead of their molars, resulting in an extended chew time, the company said.

The Gnawin' Forever ultimate interactive chew toy currently is available for $26.98 on PetFoodDirect.com, along with a two-pack of refills (sold separately) for $9.99.