Greeting card start-up shows its sketch-design love

Lovepop Cards, a Harvard-based greeting card start-up, landed a $300,000 investment from investor Kevin O’Leary, on ABC’s “Shark Tank” TV show in December. Every card design starts as a sketch on paper that is translated to a modeling software, in which each shape is drawn. Those shapes are then transferred to a software that routs a laser-cutter to cut out each piece. Since January, the company has had about 40,000 customers and will do roughly $1 million in sales this year, according to the company.

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Cards can be purchased from pop-up shops in the Northeast or ordered online. Lovepop’s founders said the firm is focused on building its e-commerce business and getting in to physical stores. Lovepop cards have a base suggested retail price of $10.