H-E-B taps T.V. star for green campaign

SAN ANTONIO, Texas H-E-B has teamed up with “Desperate Housewives” actress Eva Longoria Parker to launch a 30-second TV commercial encouraging shoppers to go green.

The ad will debut Wednesday as part of H-E-B’s Earth Day campaign and will run throughout April. During the campaign, shoppers also will be able to buy a limited-edition Eva Longoria Parker reusable bag, selling for $1.49.

“We believe that H-E-B’s continuous work to care for the environment not only makes us better neighbors, it makes us a stronger business,” says Cory Basso, H-E-B group VP marketing and advertising. “Promoting the reusable ‘green’ bags is just one small part of what H-E-B does for the environment; from minimizing our use of natural resources and minimizing wastes, to recycling, conserving energy and protecting the air quality.”