Hair conditioner category shows modest growth

Procter & Gamble and Unilever (and its subsidiaries) led the hair conditioner category in the food channel with $110 million and $86 million, respectively. L’Oréal and its subsidiary, Garnier Fructis, came in third with $66 million. The category showed modest growth versus last year at 1.7%, driven in part by a significant increase in sales for Vogue International (OGX), up 14.4%.

(Click here to download additional data.)



The category leaders, P&G and Unilever, both had similar average weighted margins in the food channel, averaging 26%, while Vogue International saw much higher average retail margins at 37%.



Drug Store News has partnered with Competitive Promotion Report and IRI and to create a brief report highlighting the market and margin performance of major brands in the hair conditioner category.



CPR is a leading provider of competitive market intelligence and insights in the health, beauty and wellness industry. Learn more by visiting competitivepromotion.com.