Hallmark honors extraordinary moms this Mother's Day

KANSAS CITY -- Hallmark Signature is helping celebrate mom with new cards designs that aim to be as extraordinary as she is.

The brand is launching Hallmark Signature cards for Mother's Day that offer sophisticated designs paired with easy-to-send, simplified messages. The cards are handcrafted and designed with an attention to detail including premium paper stock, rich process like emboss and foil, and high impact embellishments like gems, beads, fabrics and more.

"At Mother's Day, moms deserve cards that are just as amazing as they are," said Hallmark vice president of creative Darren Abbott. "There is no such thing as an ordinary mom, and a Hallmark Signature card is no ordinary card. We've created cards mom has never seen before — beautiful, dimensional and detailed, that say just what you need to say."

Hallmark is also inviting consumers to share how extraordinary the moms in their lives are and show their Hallmark Signature style by sharing their stories on social media using the #NoOrdinaryCard hashtag.

Hallmark partnered with the creative agency Rokkan to create a new campaign that is slated to appear on syndicated TV, digital, radio and social channels now through through Mother's Day on May 8. 

Hallmark will offer more than 1,100 cards for Mother's Day at retailers nationwide.