Hamacher Resource Group names director of marketing

WAUKESHA, Wis. — Hamacher Resource Group on Tuesday announced the addition of Cari Sass as director of marketing. Sass is leading HRG’s marketing team and working with the directors of business development and national accounts to strengthen relationships with clients and prospects. As part of the leadership team, she is helping to ensure HRG solutions meet the needs of their target audiences. Sass also will be responsible for expanding, strengthening and protecting the integrity of the HRG brand.

 

Sass previously served as director of marketing for a prominent Milwaukee-based architectural firm for 14 years, and brings with her a strategic yet visionary approach to marketing services that will serve the diverse manufacturer, retail, wholesale and technology organizations who seek HRG’s expertise on marketing solutions that will make an impact in the health, beauty and wellness marketplace.

 

“Cari’s background and management style make her a great fit with our leadership team,” said Dawn Vogelsang, HRG president. “Her contributions to corporate marketing planning and communications, creative direction and guidance of new product and service development will help take our marketing efforts to new heights.” 

 

“I am very excited for this new opportunity,” Sass said. “It is an honor to join a company so highly regarded within the industry, and I am looking forward to working with leadership and the marketing team to refine and develop new and innovative solutions to best serve our clients and shape the health, beauty and wellness consumer experience at retail.”