Health Mart launches series of new marketing tools enabling members to help Medicare Part D patients choose plans
SAN FRANCISCO — Health Mart, an independent pharmacy franchise with more than 3,400 locally owned community pharmacies across all 50 states, this week launched a series of new marketing tools to enable members to assist Medicare beneficiaries in choosing coverage plans that are right for them. With open enrollment here, Health Mart is offering its members resources to help patients choose the best, most cost-effective Medicare Part D plan with the use of personalized consultations.
Available through Health Mart’s comprehensive Marketing Hub, the program includes extra funding for Medicare Part D promotional tools. It also includes discounted pricing on the iMedicare plan comparison tool, an iPad app or online tool that can help compare patients’ monthly costs, coverage gaps, health benefits and enrollment options.
“Using the program helps me know more about my preferred plans and what’s most cost-effective for my customer’s so that I can better answer their questions,” stated Bart Caldieraro, Watson Drug, Ill., a Health Mart customer. “While it might cost a little more in time, the iMedicare program helps me bring in patients and prescriptions into my store.”
To help Health Mart promote their pharmacy their way, pharmacies have access to matching funds for local marketing activities that give owners the flexibility to promote their specific service offerings and distinct strengths, attract new patients, and reinforce their value to existing patients. Using Health Mart’s Marketing Hub website, owners can access time-saving integrated campaigns or select from a catalog of more than 200 traditional, digital and social media marketing tools. Stores also have access to support, best practices and ideas from other successful pharmacies.
Health Mart recently launched other new marketing tools and even more flexible options for matching funds, including:
Vehicle wraps;
Event rental kits;
Promotional items; and
More than 100 new flexible templates and campaigns.
Building on the success of its summer radio advertising campaign, Health Mart continued to promote Health Mart pharmacies in September and October on more than 1,000 stations nationwide. Designed to reach every local market where a Health Mart is located, the campaign is an example of Health Mart building awareness of the Health Mart brand and attracting new customers to every store in every market.
Health Mart will continue the 2014 Health Mart Healthy Living Tour, a nationwide bus tour with stops planned at more than 130 Health Mart stores and communities across the United States. The mobile screening vehicle provides health education and free health screenings to help identify people at risk for a variety of health conditions that can be better managed with the help of a pharmacist. At each tour visit, complimentary blood pressure, blood glucose, body mass index, waist circumference, body composition and total cholesterol screenings as well as HbA1C tests are provided to eligible pharmacy patrons and community members. Three pharmacies on the tour will be recognized with “Community Healthcare Excellence” awards including Brighton Health Mart Pharmacy in New Brighton, Pa.; Wayne’s Pharmacy, in Frankfort, Ky. and Fagen Pharmacy in Gary, Ind.