Heineken USA brings Indio to select U.S. markets

WHITE PLAINS, N.Y. — Heineken USA has launched a Mexican dark beer across seven markets in California and Texas.

Indio, which has been brewed and sold in Mexico since 1893, is a 12-oz. bottled dark beer that is known for its malt character and light caramel aroma, the company said. The beer now can be found in 6- and 12-packs at stores across Los Angeles, San Diego, San Francisco, Austin, Dallas, Houston and San Antonio.

"Not only does the launch of Indio in the U.S. strengthen Heineken USA's portfolio and strategic innovation platform, but it supports our ambition of becoming the leading beer company in the U.S.," Indio VP marketing Felix Palau said. "Market segmentation continues to have a major impact on the industry and Indio will use this trend to create a very specific campaign that speaks directly to the niche audiences' interests and passions in life."