Henkel looks to shake up laundry category

NEW YORK — A new fabric softener from Henkel is sure to revolutionize the laundry category.

Henkel has rolled out its Purex Complete crystals softener, which can be directly added to laundry at the beginning of every wash cycle. Unlike traditional oil-based softeners, this innovative product infuses fibers with long-lasting fragrance. The softener also is 100% safe to use on baby clothes and children’s sleepwear.

Purex Complete crystals softener is available in three fragrances: Fresh Spring Waters, Lavender Blossom and Tropical Splash, is priced from $3.99 to $5.99 and is available at food and drug stores.