higi secures $40 million in funding to expand, innovate

CHICAGO — Retail and omnichannnel health engagement platform higi announced Monday that it had secured more than $40 million in funding from its investors. The company said it would use the funding for innovation among its network of health stations, its mobile app and its web portal, which will include expanding programs for retail partners supporting wellness and coordinated care efforts, as well as medication therapy management initiatives. 

 

“higi was founded on a simple but elusive idea: when individuals are empowered with their vital health stats (i.e., blood pressure, BMI, weight, pulse and body composition*) and motivated through challenges and incentives, they make better decisions that lead to improved health outcomes,” said Jeff Bennett, CEO of higi. “We are very fortunate to have investors and a board of directors who share higi’s belief that small but meaningful steps can create lasting health habits.”

 

In 2015, higi users averaged about a million tests per week, with its user base growing to more than 30 million people who collectively tracked more than 100 million miles’ worth of activity. Its free app, which the company credits with building its base, connects with more than 50 health and fitness apps, and the company has partnerships with more than 40 retail banners nationwide, giving it the largest U.S. retail footprint of any health platform. 

 

“higi is a unique company because it understands and delivers on the promise that consumers who are empowered with their real-time biometric data often make better health decisions,” higi chairman Willliam Wrigley said. “I am excited to be working closely with higi and strongly believe it is a company to watch in 2016 and beyond.”