Hispanic healthcare journey

Winning with U.S. Hispanics is the solution to accelerating sales growth. Univision partnered with Nielsen to study the Hispanic Healthcare Journey and uncover differences and similarities between Hispanic and non-Hispanic attitudes and behaviors. This new, groundbreaking research explores how patients manage their path to treatment and follows consumers’ path to purchase for the total OTC market and the key categories of pain, vitamins, cough-cold, and allergy remedies.

To download the whitepaper, visit DrugStoreNews.com/article/hispanic-healthcare-journey-otc-path-purchase.