HMN expands Cardiology Network through agreement with American College of Cardiology
DARIEN, Conn. — Health Media Network and the American College of Cardiology on Wednesday announced a strategic partnership that will significantly increase the size of HMN's Cardiology Network while broadening the distribution of ACC's CardioSmart Initiative. CardioSmart provides tools and resources to heart health providers and the populations they serve to enhance the dialogue between all the members of the care team and improve health outcomes.
Under the agreement, HMN is granted the exclusive right to install digital television screens featuring CardioSmartTV content in the office waiting rooms of more than 13,000 cardiovascular practices nationwide. In addition, CardioSmartTV content will be distributed across HMN's existing Cardiology Network footprint, providing additional educational content to almost 4 million cardiology patients every month.
"The goal of Health Media Network is to enrich the patient experience at no cost to the physician, so this is a great benefit to physicians and patients, while also providing a credible and impactful advertising platform for pharmaceutial and consumer package goods as well as other companies that need to engage with patients interested in heart health," said Larry Newman, HMN COO. "With this expanded relationship, HMN is poised to become the preeminent Point of Care cardiology network in the company."
"Our collaboration with Health Media Network will make it easier for the ACC and its members to bring reliable information about preventing and managing heart disease to patients, caregivers and all members of the care team," added William Zoghbi, ACC past president. "Patients must be well-informed in order to be active participants in meeting health goals, and this program will support our members' efforts to involve patients and caregivers in improving their own health outcomes."
Under the agreement, HMN is granted the exclusive right to install digital television screens featuring CardioSmartTV content in the office waiting rooms of more than 13,000 cardiovascular practices nationwide. In addition, CardioSmartTV content will be distributed across HMN's existing Cardiology Network footprint, providing additional educational conent to almost 4 million cardiology patients every month.
"The American College of Cardiology's international reputation for exellence and the organization's commitment to improving heart health is highly respected," stated Christopher Culver, HMN CEO. "Health Media Network is proud to collaborate with a nonprofit organization of this stature."