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Honey Maid launches Grahamfuls

7/31/2012

EAST HANOVER, N.J. — Honey Maid has introduced a line of filled graham crackers.


New Grahamfuls are individually-wrapped snacks made with real honey and 100% whole grain offering 10 g of whole grain per serving. The new product comes in three varieties, including peanut butter, peanut butter and chocolate and banana vanilla crème.


"Parents tell us they love when their kids can be kids — creating, learning and exploring," Kraft Foods senior marketing director Gary Osifchin said. "Parents also tell us they are looking for wholesome snacks for their kids that will provide nutrition and fuel for their busy days. With Honey Maid Grahamfuls, we are bringing a new way for kids to enjoy the Honey Maid graham crackers that parents know and love."


Honey Maid Grahamfuls are conveniently located in the cookie and cracker aisle of stores nationwide for a suggested retail price of $4.19 per box. Each box contains eight individually-wrapped filled graham crackers.

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