Hot OTC products at NACDS Total Store Expo 2014

Hyland’s Baby Nighttime Tiny Cold Syrup

Hyland’s has successfully targeted the new mom niche with meaningful messaging that results in a Hyland’s Baby product being placed in the marketbasket. Hyland’s is releasing Hyland’s Baby Nighttime Tiny Cold Syrup. Baby is a key category for Hyland’s. The company has nine baby SKUs, and one differentiator is that they are allowed to say that their products can dose down to the age of 6 months. That’s a three-and-a-half-year opportunity for the line of homeopathic products, as pediatric allopathic medicines are indicated for children ages 4 years and older.

BD AutoShield Duo

BD Medical, a segment of BD, recently announced the retail pharmacy launch of BD AutoShield Duo, a pen needle with patented dual front- and back-end shields that provides convenience and safety before and after injecting. The technology conceals the needle, helping to alleviate pre-injection anxiety and reduce the risk of an accidental needle stick for patients who inject insulin or other diabetes drugs. A front shield automatically covers the needle before and after an injection, and a second shield passively covers the back end needle after injection. 

Dr. Cocoa

Infirst Healthcare recently introduced three chocolate-flavored cough-cold items, called Dr. Cocoa. The lineup includes Dr. Cocoa Long-Acting Cough Relief, a non-drowsy formula containing dextromethorphan; Dr. Cocoa Daytime Cough+Cold Relief, a cough suppressant and decongestant combination with dextromethorphan and phenylephrine; and Dr. Cocoa Nighttime Cough+Cold Relief, which combines an antihistamine/cough suppressant and decongestant (diphenhydramine and phenylephrine).

FasciaDerm PFTape

Mueller Sports Medicine recently showcased its new FasciaDerm PFTape product. “It’s a breakthrough in the treatment of heel/arch pain, especially morning pain of plantar fasciitis,” the company said. “[It provides] therapeutic support to the foot day and night, replacing bulky and uncomfortable alternatives.” FasciaDerm PFTape, not to be confused with kinesiology tape, provides non-drug, instant relief for plantar fasciitis. The package includes seven applications, with 24 hours per application. 

Berocca

Bayer recently introduced its energy supplement, called Berocca. The product may be new to U.S. consumers, but already it has a worldwide following, including in Australia, New Zealand, South Africa and the United Kingdom. It’s a caffeine-free energy alternative that contains B vitamins to help the body release energy from food, and to support vitality and stamina. Among other ingredients, it also contains biotin, which helps release energy from food, and magnesium, which works with B vitamins to produce energy from food and keep the nervous system and muscles working properly.