Hot OTC products at NACDS Total Store Expo 2014 - Part 2
Zaditor Eye Allergy Drops
In an effort to help highlight the role that good eye health and clear vision play in life, Alcon recently grouped its over-the-counter eye care products into one easy-to-shop solution — the eyeSolution. The eyeSolution portfolio includes Clear Care Solution for contact lens wearers, ICaps Eye Vitamins, Naphcon-A Eye Allergy Drops, Opti-Free, Systane and Zaditor Eye Allergy Drops. Alcon plans to launch two campaigns this year in support of the overall initiative. The first, Get an A+ in Eye Care, will encourage families to think about visiting the eye doctor as they get ready to head back to school. The Science of Beautiful Eyes campaign will launch shortly after, and will be aimed at helping women take care of their eyes.
Cold Sore Treatment
Carma Labs recently launched Carmex Cold Sore Treatment, which, according to the company, is the only over-the-counter cold sore treatment that works on contact to block pain and itch with 10% benzocaine, while also minimizing the appearance of a sore. The combination of the three technologies found in its TriPLEX formula advanced technology allows this new formulation to provide cold sore appearance-softening benefits. The technology helps fill in unevenness of the cold sore and correct the skin tone of the cold sore.
Copper Fit
IdeaVillage’s As Seen on TV Copper Fit is a line of compression products endorsed by NFL linebacker Bruce Davis and nationally-ranked gymnast Sugar Tiner. The fabric is a polyester/spandex blend infused with copper fabric. The compression knee sleeve and ankle socks feature wicking properties and are anti-static and anti-pilling. Copper Fit provides support for muscle stiffness, soreness and pain, and helps reduce muscles’ recovery time. The products also help prevent strain and fatigue, while supporting improved circulation.
Preconception Health Test
Insight Pharmaceuticals recently introduced e.p.t Preconception Health Test, a new product that measures vaginal acidity and indicates the presence of infections so women can visit their doctor and seek treatment before trying to conceive. The test consists of a swab with an easy-to-hold grip and a color-changing tip. If any part of the tip is stained blue or green, vaginal acidity is abnormal, which can be a sign of an infection, indicating that women should see their healthcare provider. If the color tip remains unchanged, vaginal acidity is normal. The e.p.t Preconception Health Test retails for $17.99 per two-count box.
Mentholatum Nighttime Vaporizing Rub
The Mentholatum Co. recently launched Mentholatum Nighttime Vaporizing Rub, a chest rub specially formulated for nighttime use by combining a lavender scent with a maximum strength formula to effectively soothe and relieve cough-cold symptoms. Mentholatum Nighttime Vaporizing Rub will be available at retailers this fall, just in time for the height of the cough-cold season. The suggested retail price is $6.99, and during its launch a $1 coupon will be included on each box, along with a scratch-and-sniff sticker, allowing consumers to experience the scent before purchase.