How millennial moms and dads use mobile

The majority of millennial parents (85%) are using their smartphones to help them shop brick-and-mortar retail locations, according to the results of a new study by Retale. But what’s especially interesting is how moms and dads use mobile differently. Taking a deeper dive into these differences, Retale, a location-based mobile platform, polled more than 500 millennial adult men and women (ages 18 to 34 years) across the United States.



“Millennial moms and dads use their mobile devices to support brick-and-mortar shopping in different ways,” said Pat Dermody, president of Retale.



One notable difference: shopping on deal; 40% of millennial moms said they never shop without a deal, versus 22% of millennial dads who said they never shop without a deal.