HRG's Dave Wendland to present videocast on need-based merchandising

WAUKESHA, Wis. — Hamacher Resource Group VP Dave Wendland will present a videocast for retailers and suppliers sponsored by the Global Market Development Center on Sept. 23 at 1:00 p.m. The videocast, "Does Need-Based Merchandising Ease Confusion?," will highlight strategies for understanding the desires of consumers to better cater to their purchasing preferences. 

 

The videocast also will use examples from other industries to demonstrate the positive effect on register-rings that this unique merchandising approach can generate, according to HRG. 

 

“We’ll address a rather intriguing question: ‘Is category management passé?’” Wendland said. “But need-based merchandising isn’t about rocking the boat. It’s about crafting solutions that allow retailers to build relationships with, and attract and retain, loyal customers.”

 

Registration for the educational videocast is open now; there is no cost to participate. Viewers will also be invited to take part in a question-and-answer session following the presentation.