Hush Baby, Attitude win DSN/ECRM Buyers’ Choice Awards at baby, infant EPPS

Hush Baby won the ECRM/Drug Store News Buyers Choice Award for its sound-absorbing Hush Hat during ECRM’s Baby and Infant EPPS, held recently in Orlando. Attitude was a finalist for its biodegradable baby wipes.

The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.

Hush Baby, South Ogden, Utah, was founded by a single mom, Jaycee Bybee, who developed the Hush Hat after her second child was born very sensitive to sound and would easily wake up from the slightest noise. The Hush Hat is a sound absorbing hat for babies, tested by Owens Corning Lab and developed to soften sounds that wake sleeping babies, as well as protect their hearing. According to the company, the Hush Hat helps babies nap longer at home by absorbing the startle sounds like ringing door bells, barking dog and noisy siblings. It is also suited for use outside of the home, such as in restaurants, little league games, and during travel.

Attitude is a Montreal-based company that develops all-natural sun, baby, and personal care products that are hypoallergenic and made from plant- and mineral-based ingredients. The Attitude Baby Wipes are made from plant-based materials and are biodegradable and compostable, making them as gentle on the planet as they are on a baby’s skin. They are part of Attitude’s Sensitive Skin Solution line, which offers a full range of products for babies that are certified by the National Eczema Association, enriched with colloidal oatmeal, fragrance-free, hypoallergenic and clinically tested by dermatologists.