Hy-Vee finds horizontal display increases private-label sales

LAS VEGAS Placing private-label items in a horizontal pattern on a shelf just below national brands has resulted in a 30 percent increase in own-brand sales at Hy-Vee, according to Jon Tisch, director of supply chain sales and merchandising, Daymon Worldwide.

Speaking yesterday at a workshop during the 26th annual convention of the National Grocers Association, Tisch said the horizontal merchandising pattern—rather than the more traditional display pattern to the right of the national brands—made it easier for consumers to find what they were looking for and enabled the chain to display point-of-purchase material at eye level.

The Hy-Vee display was a test, Tisch said, “and we’re now trying to convince additional stores to move to horizontal placement of [their] own brands.”