Industry vet Gary Rocheleau to expand Park City Group efforts in the retail channel

SALT LAKE CITY — Park City Group on Monday announced Gary Rocheleau has joined the company as a senior adviser. A retail industry veteran with more than 40 years of experience, Rocheleau will be responsible for developing business solutions, consulting and expanding efforts in the retail channel. 

"Gary is a highly accomplished senior leader with expertise in marketing execution, merchandising, management and sales for retail grocery. He brings invaluable experience, especially in the retail grocery channel where the out-of-stock challenges are increasing," stated Randall Fields, chairman and CEO of Park City Group.

Recently, Rocheleau served as VP retail marketing execution for Vons/Pavilions, a Safeway Company. His key responsibility was to interface with the centralized marketing group of Safeway Corporate. He previously served as acting SVP corporate pharmacy; was VP sales for California, Hawaii and Nevada; as well as president of Grocery Works, Safeway's home shopping and delivery company, along with other roles.

"Retailers today have a challenge to continue to appeal to the consumer by making sure they have what the consumer comes to buy," Rocheleau said. "With the visibility Park City Group provides to the shelf, retailers can engage their internal teams to create a process that works for them, resolves out-of-stock problems and increases profitability. I'm very excited to be working with them to provide this opportunity to retailers."

Rocheleau began his career with Lucky Stores, where he spent nearly 23 years and his last position was VP grocery. He began his tenure at Lucky in 1968.