Instant.ly debuts Shelf Score index

Instant.ly, an on-demand consumer insights platform, in July debuted the Instant.ly Shelf Score, an index that measures consumer intent to purchase new consumer packaged goods for either products still in the concept phase or products that are on store shelves.



Drug Store News contacted parent company uSamp to measure the purchase intent of six hot products coming out of the National Association of Chain Drug Stores Total Store Expo — three over-the-counter products and three beauty products — and for just about every one of them, more than half of the consumers surveyed indicated they were either somewhat likely or very likely to purchase the products chosen by DSN editors.

Click here to check out the results.