IRI adds two solutions to Liquid Data technology suite

CHICAGO Information Resources Inc. has added the new IRI Total Store Advantage and Total Store Advantage Wall Street Edition to its suite of solutions on IRI's Liquid Data technology.

"TSA creates new opportunities to leverage information, gain new detail on competitive activities and act on this information to create strategic insights and decisions, as well as proactively communicate with customers, employees, partners and other stakeholders," stated IRI technology EVP and GM Bernhard Nann. "TSA is the most recent example of applying the breakthrough capabilities of IRI's Liquid Data platform. ILD empowers executives with much faster speed to insight, more flexible and powerfulanalyses and superior integration of a variety of data sources for use across the entire enterprise."

The IRI Total Store Advantage provides a macro view of the entire store, its growth drivers and trends across departments and aisles to offer the broad perspective and intelligence needed for informed business decisions and competitive advantage. Executives can quickly create simple reports or conduct complex analyses that address a wide variety of business issues.

The TSA Wall Street Edition enables analysts, portfolio managers and others in the investment community as well as senior consumer packaged goods executives to quickly view company and key competitor performance across all categories, aisles and departments.