Jacksonville Jaguars player to join Winn-Dixie ad campaign

JACKSONVILLE, Fla. Winn-Dixie Stores plans to name Jacksonville Jaguars running back Maurice Jones-Drew to its advertising team during an event at a Jacksonville Winn-Dixie store Wednesday, the Orlando Sentinel reported.

According to the report, Jaguars' running back is joining the grocery store chain's "Fresh Checked Every Day" advertising campaign, which is being accompanied by a "GoMoJo" submarine sandwich he designed for sale in its stores.

"I am excited to partner with Winn-Dixie and to have a special submarine sandwich named in my honor," Jones-Drew stated.