'Jane the Virgin' brings her star power to John Frieda beauty line

NEW YORK -- Just in time for frizz season (summer), John Frieda Hair Care is enlisting an award-winning actress for a new campaign called #FrizzFreeHairGoals.

John Frieda Hair Care has teamed up with "Jane the Virgin" star Gina Rodriguez for the campaign, which aims to teach women everything they need to know about styling any curl, wave or ringlet.

To kick off the effort, Rodriguez will appear in a series of engaging how-to videos, to be posted on John Frieda's social channels starting this month. In each one, the popular young actress tosses vanity out the window, talking openly about her biggest hair issue— frizz — and demonstrating easy ways to achieve the most beautiful, flattering styles of the moment.

"I've been a devotee of John Frieda Frizz Ease for years," said Rodriguez. "Since my hair's naturally wavy, I've spent more than my fair share of time fighting frizz. Frizz Ease is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit. I'm excited to have the chance to show women that they don't have to suffer from frizzy hair forever — there's a better way to style." 

Featuring exclusive behind-the-scenes hairstyling tutorials with Rodriguez and John Frieda International Creative Consultant Harry Josh, the new videos will show viewers how to tame their waves and ringlets, add polish to fuzzy textures and nail the latest, coolest hair looks.

In another video, Rodriguez will divulge how she's upped her own frizz-fighting game and how her naturally wavy hair, which she views as part of her Puerto Rican-American identity, can be a beautiful thing.