J&J goes purple in support of Spirit Day

NEW BRUNSWICK, N.J. — Johnson & Johnson Family of Consumer Companies will turn more than 20 brand logos purple in support of Spirit Day, a national day devoted to standing up against bullying and showing support for lesbian, gay, bisexual and transgender youth.

 

"Johnson & Johnson is a proud advocate for LGBT rights," said Alison Lewis, chief marketing officer, Johnson & Johnson Family of Consumer Companies. "Our commitment to diversity and inclusion is deeply rooted in the values instilled by Our Credo and is exemplified in a number of our companies' programs and activities."

 

 

One program in particular, Care with Pride, launched by Johnson & Johnson in 2012 as a corporate-wide anti-bullying and LGBT equality initiative, has supported and raised funds for PFLAG's anti-bullying "Safe Schools" program. This year, The Trevor Project and Family Equality Council were newly added beneficiaries to the program. By the end of 2014, it is projected that Care with Pride will have raised more than $500,000 for J&J's LGBT charitable partners since the program's inception in 2012.

 

Spirit Day was started in 2010 by Canadian high school student Brittany McMillan as a response to the young LGBT people who had lost their lives to suicide. Participants are encouraged to wear the color purple, which symbolizes spirit on the rainbow flag.

 

Leading up to Spirit Day, several iconic Johnson & Johnson brands, such as Neutrogena, Clean & Clear, Zyrtec and Johnson's will change their logos to purple throughout their brand website, Facebook and Twitter pages. Special Spirit Day shout-outs about ending bullying will also appear within several of the brands' social media websites.

 

In celebration of Spirit Day, Johnson & Johnson will provide individuals with an opportunity to support two LGBT organizations — PFLAG and The Trevor Project — by simply uploading a photo through Johnson & Johnson's Donate a Photo app.

 

For every photo shared to The Trevor Project and PFLAG through the app, Johnson & Johnson will donate $1 to help save youths in crisis and help protect children from bullying.  Users can donate a photo every day, until the donation period ends on Nov. 30.