Julie Dexter Berg joins Supervalu

MINNEAPOLIS Supervalu on Monday named Julie Dexter Berg EVP and chief marketing officer.

“[Berg] has a terrific blend of strong experience in both marketing and operations leadership,” stated Craig Herkert, Supervalu CEO and president. “She has developed and implemented brand and customer management strategies for multiple companies that were effective in building customer loyalty and driving sales. She will bring a disciplined customer focus to Supervalu, and I am thrilled to have her join our leadership team.”

In her new role at Supervalu, Berg will lead all of the company’s marketing activities. Her key areas of responsibility will include customer and brand strategy, advertising and research and analytics.

Berg, 52, has more than 20 years of executive management experience in marketing, product management and operations. She most recently served as managing partner of Brandmaking, a brand and customer strategy consulting firm that she founded. She will join Supervalu effective March 15 and will report to Herkert.