Kroger asks customers to join fight against breast cancer

Sharing Courage Compilation from The Kroger Co. on Vimeo.

CINCINNATI -- Kroger has launched its annual #SharingCourage campaign, lighting its headquarters building pink and encouraging customers to join in the fight against breast cancer by taking action online and in their communities.

"No one should face breast cancer alone, so Kroger is proud to be a partner in the fight and to share the stories of our courageous associates who are breast cancer survivors," said Jessica Adelman, Kroger's group vice president of corporate affairs. 

Since its inception, the Sharing Courage campaign has donated over $33 million directly to local breast cancer organizations. This year, Kroger will again donate $3 million to breast cancer awareness and research. 

By visiting sharingcourage.com, customers can find stories of courage shared by Kroger associates and breast cancer survivors, post messages of hope, share their own stories, and find recipes for healthy living. By entering their zip code, customers can also find events in their area to join the Kroger family of stores in their efforts to support breast cancer awareness, research and prevention.

Kroger's headquarters building will remain lit pink throughout the month of October.