Kroger commences Giving Hope a Hand campaign for breast cancer

CINCINNATI Kroger's family of stores will showcase breast cancer survivors in its annual Giving Hope a Hand campaign to support breast cancer initiatives in communities across the country.

This year, 56 women share their stories of survival on marketing materials and custom packages of national and Kroger brand items, which will be sold exclusively in Kroger's family of stores. Kroger's campaign includes a storewide sales promotion of popular items, many of which will feature exclusive, specially marked pink packaging. This year, 1,800 items, including Kroger's own products and popular items from such Kroger partners as Pepsi, Kellogg, Kraft, General Mills, Procter & Gamble and Kimberly Clark will be marked with special pink shelf tags to highlight their participation.

"All of us at Kroger applaud these terrific associates for choosing to share their personal stories of fighting breast cancer with our customers and associates," said David Dillon, Kroger's chairman and CEO. "We are pleased to have our great people featured in our annual campaign, as they inspire others to take care of themselves and each other."