Kroger kicks off annual Neighbor-to-Neighbor program

DALLAS and HOUSTON — Kroger announced that its Southwest division currently is accepting applications for its annual Neighbor-to-Neighbor program.

The donation program allows nonprofits, churches, synagogues and schools (kindergarten through 12th) to earn a percentage of the $1 million the retailer awards annually. How it works: Shoppers can link their Kroger Plus card to a participating group so that each time they shop, a portion of their sale is contributed to the Neighbor-to-Neighbor fund. Community groups are awarded a percentage of the payout that reflects the number of qualifying purchases during the program year. During the 2010-2011 program, more than 2,000 charitable organizations earned funds, Kroger said.

"As the market share leader among grocers in Dallas and Houston, Kroger has the ability to positively impact the neighborhoods we serve through donations, monetary contributions and volunteerism," said Bill Breetz, president of the Kroger Southwest division. "The Neighbor-to-Neighbor program is just one way we make a difference. It's a great program that not only makes it easy for deserving organizations to raise capital but also allows shoppers to give back effortlessly."

For more information about the Neighbor-to-Neighbor program and how to get involved, click here.