Kroger kicks off Bringing Hope to the Table campaign

CINCINNATI Retail giant Kroger is inviting customers to help hungry people in their own communities by joining its two week-long campaign in its family of stores.

Kroger said its Bringing Hope to the Table campaign is expected to generate $4 million dollars in cash and food donations to assist 80 local food banks in communities where Kroger's customers and associates live and work. Participating items will be marked with yellow shelf tags to indicate their pledge to support Bringing Hope to the Table.

"Through Bringing Hope to the Table, our customers, associates and vendors can drive funds to food banks that feed hungry people in their own communities," said Lynn Marmer, Kroger's group VP corporate affairs. "In 2009, Kroger stores partnered with customers and vendors to donate enough food to serve 40 million meals to feed hungry families in the communities we serve."