Kroger kicks off Honoring Our Heroes sales event

CINCINNATI — Kroger announced that it has kicked off a sales event during May that will support the broad range of programs and services the United Service Organizations provides to service members, their families and veterans.

Kroger said that its Honoring Our Heroes sales event will allow shoppers to save while supporting the USO. Shoppers can choose from hundreds of participating national and corporate brand items in departments throughout the store. When shoppers use their loyalty card to buy 10 participating items in a single transaction, Kroger will donate an additional $1 to the USO. What's more, shoppers will instantly save $4 on their transaction.

Kroger hopes to generate a more than $1 million donation to the USO, driven by customer purchases, during the two-week sales event. Since 2010, Kroger has provided nearly $2 million to support the USO.