Kroger raises $3 million in support of local breast cancer initiatives

CINCINNATI — Kroger on Tuesday announced it has committed $3 million in donations for local breast cancer initiatives across the country to support National Breast Cancer Awareness month in October. 

This will be the seventh year since Kroger began the Giving Hope a Hand initiative. By the end of 2013, Kroger will have donated more than $24 million to support breast cancer research, education and services since 2006, the grocer reported.

The effort kicked off in stores on Sept. 22 and featured 21 Kroger associates who are breast cancer survivors on marketing materials and custom packages of national and Kroger corporate brand products. These women share their survivor stories on the packaging of select items sold exclusively in Kroger's family of stores.

Last year, Kroger received the 2012 Gold HALO award from the Cause Marketing Forum for the company's annual Giving Hope a Hand campaign.

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