Kroger to serve as exclusive supermarket sponsor of Fiesta Atlanta '09

ATLANTA Kroger will serve as the exclusive supermarket sponsor of Fiesta Atlanta '09, an outdoor Cinco de Mayo festival celebrating Latino culture, music and food.

Fiesta Atlanta '09 takes place on Sunday, May 3 at Centennial Olympic Park in downtown Atlanta. For Kroger, the partnership represents the company's commitment to the Hispanic community.

"We are very excited and looking forward to Fiesta Atlanta," said Glynn Jenkins, director of communications and public relations for Kroger's Atlanta Division. "Kroger has always made exceptional efforts to serve the Hispanic community and joining this celebration is another commitment to our Hispanic customers."

Atlanta's largest Hispanic outdoor family festival, Fiesta Atlanta attracted over 40,000 attendees last year. This year's event will once again feature authentic food from many Latin-American countries, arts and crafts, sponsor displays with many free product samples and continuous live musical performances by national and local recording artists.