Lansinoh TheraPearl 3-in-1 Breast Therapy packs provide relief for breast-feeding moms

ALEXANDRIA, Va. — Lansinoh Labs has partnered with TheraPearl to create a first-of-its-kind solution for breast-feeding moms that delivers 360 degrees of relief in a unique cold, warm and hot therapy pack that conforms to the breast.

Lansinoh TheraPearl 3-in-1 Breast Therapy packs feature TheraPearl's proprietary Pearl Technology developed by a doctor and patient team to mimic the age-old remedy of using a frozen bag of peas to relieve pain. How it works: The reusable, nontoxic, and BPA and phthalate-free packs are filled with "pearls" that retain any desired temperature for 20 minutes and can be used by breast-feeding moms to help with the following issues:

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  Reduce engorgement: Easily stored in freezer, cold Lansinoh TheraPearl 3-in-1 Breast Therapy packs helps reduce swelling and relieve engorgement;

  
  


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  Soothe mastitis and plugged ducts: Heated briefly in a microwave and used hot, Lansinoh TheraPearl 3-in-1 Breast Therapy packs help soothe mastitis-related discomfort and plugged ducts; and

  
  


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  Reduce pumping time: For breastfeeding moms who choose to also pump, Lansinoh TheraPearl 3-in-1 Breast Therapy packs used warm may help encourage let-down and reduce the time moms spend pumping. A recent study found that warming the breast can decrease expression time and increase milk available. Each pack is fitted with a snap closure, so moms can fasten it around their breast pump flanges to use during their pumping session.

  
  

The new product is being featured at this week's National Association of Chain Drug Stores' Marketplace conference.

"We are delighted to partner with TheraPearl to make this solution possible. This is the first product of its kind that offers breast-feeding moms a significantly advanced, modern solution for pain relief that can finally replace the well-known 'bag of frozen peas' home remedy," said Gina Ciagne, certified lactation counselor and senior director for professional relations at Lansinoh.

Currently available online at Diapers.com for a suggested retail price of $13.99, Lansinoh TheraPearl 3-in-1 Breast Therapy will be sold in many retail chains across the country, including Target, Babies 'R Us, CVS/pharmacy, Walgreens and Buy Buy Baby. As part of the launch, Lansinoh is offering a $1 coupon for any Lansinoh TheraPearl 3-in-1 Breast Therapy purchase through Oct. 31.