Left Twix or Right Twix? America will decide

HACKETTSTOWN, N.J. -- Mars Chocolate North America is pitting Right TWIX against Left TWIX in a funny promotion to determine once and for all which one is America's favorite TWIX.

The company will be hosting a nationwide taste challenge encouraging fans to taste and vote for their favorite side. 

Fans are invited to take the taste challenge by picking up a TWIX pack and casting their ballot using #RightTWIX or #LeftTWIX on Instagram and Twitter. Fans can also taste and vote throughout the spring and summer at official TWIX taste challenges taking place at numerous music festivals and events. 

"This year the duel will be put to the ultimate test, as voters will Taste and Vote and finally choose America's favorite TWIX," said Allison Miazga-Bedrick, TWIX Brand Director, Mars Chocolate North America. "Fans can check the progress of the tour at TWIX.com, which includes live updates from both sides, real-time social feeds and a color coded map as each state declares a winner."

The taste challenge will conclude this September.